Case Study - Real-time objection handling for outbound sales
BattlePal is a desktop overlay that listens to live sales calls and provides proactive, realtime battle cards to handle objections with confidence.
- Client
- BattlePal
- Year
- Service
- AI enablement, Desktop development
Overview
Sales reps spend weeks memorizing playbooks - and might still stumble when pressure hits. Training slides and PDFs don’t show up when you need them most: live on the call.
That’s the problem we set out to solve.
Epochal built BattlePal, a desktop overlay that listens to system audio during calls, transcribes in real time, and matches what’s being said against objection handling playbooks. The result: proactive, on-screen battle cards that reps can use without breaking the flow of conversation.
Reps stop dreading objections. Leaders see deals progress instead of stall. Stakeholders finally see AI move beyond “pilot gimmick” into real business value.
What we did
- AI audio pipeline (Whisper, WebRTC)
- Real-time NLP & objection matching (Groq)
- Desktop overlay (Electron)
- Sales enablement integration (CRM MCP)
Epochal helped us build something truly ahead of the curve: a realtime AI agent that listens in on live calls and suggests the right response in the moment. Their NLP pipeline just worked where it mattered most, with our sales teams. Thanks to their work, BattlePal grew from a wild idea into a product that sales reps actually use and rely on every day.
- Faster objection handling
- 5x
- Lift in call-to-demo conversions
- 32%
- Adoption by reps within first week
- 100%